Digital signage has become a standard business practice for an array of industries. Consumers see digital signage on a regular basis for a variety of reasons. They provide a more engaging format for businesses to reach their customers. The signage come in all shapes and sizes from billboards to touch screens inside of businesses. Digital signage often can have static pictures or videos on their screens or a slideshow with a numerous graphics or videos for consumers to read for information of the business or facility. They provide a more engaging format for information to reach their customers.
Digital signage is used for customers and consumers to have a more interactive experience with brands that use them. It is common for restaurants and entertainment to use signage for point-of-sale systems (POS) and for menus. Some restaurants have multiple uses for personal sized screens at tables. Children can play select games on it and at the end of the meal it can be used to pay. Places like movie theatres or museums will have a kiosk to pay for tickets. Lots of businesses will use them for advertisements of latest products, services or sales happening at their location. Different facilities will use digital signage as a way to help navigate the building and other types of controls such as maps in malls or airports.
Digital signage has a lot of benefits to businesses. The signs can improve information retention by making the ads and signs attractive to read and easy to remember. In certain businesses it helps reduce the perceived wait time. Some restaurants have a POS screen that they can place orders from rather than waiting in line at a checkout counter or a drive thru. They also provide more flexibility in editing and changing the signage. Since companies no longer need to reprint all of their signs when they want to change them, digital signage allows an easier way to replace or adjust signs throughout a store or business. These signs can also be created to improve the ambiance or aesthetic of a venue or store thus making the customer experience more enjoyable.
Traditional retail stores are seeing a steady decline in sales as e-commerce continues to grow. Online shopping is convenient, but it’s missing something retailers are beginning to capitalize on. Consumers often want an experience as they are shopping. They want to...