Know the Benefits of Digital Signage

by | Sep 28, 2021 | 0 comments |

Digital signage is a great way to advertise your business and it comes with additional benefits. One of the best ones is automation. It ensures your digital signage is always ‘working’ for your business so you can focus on your customers.
Here are a few tips on how you can take advantage of digital signage.


Target Your Customer

You probably won’t need to do a lot of research to figure out your target audience. It’s the consumers that use your goods or services. You also know when peak hours are for your business, and what your customers are looking for.
Creating content that speaks to your customers is an effective way to boost business. You only need a few words on the digital sign to get your audience talking.


Keep Your Audience Informed

Digital signage is not only for advertising your business, it can also help you connect with your customers. Advertise for employees when you have job openings and let everyone know how you are involved in the community. Connecting with your customers will keep them coming back and help you attract new ones.
Using API integrations will also keep your audience informed. You can show local weather forecasts, sports updates, emergency alerts, and more. API integrations can even work with your point-of-sale system to create content promoting your goods and services.
One of the benefits of using automation in your digital signage is its ability to keep content new and on-point. It also frees up employee time so they can concentrate on other tasks. It’s a winning situation for you and your company. Best of all, using automation in your digital signage eliminates most of the content updates or maintenance, even when you have multiple screens.

When you are ready to purchase and install your new digital signs, who are you going to call for assistance? Selecting the right sign services vendor can be difficult. You want someone knowledgeable who can come in, install your signage and possibly give you a little tutorial on usage. Not to worry, Action Services Group has over 30 years of experience as a national sign services vendor. You can schedule a call with one of our service specialists, by clicking the button below.

Benefits of Digital Signage

You know how digital signage can boost business and the various ways you can benefit from automation. Some business owners are still worried it may cost more than it’s worth. If you are still not sure if you need digital signage, let’s look at some of the benefits.

Speed and Efficiency

If you are still using static signage, you know the drawbacks. Creating content takes employee time and planning. If you run out of product, you have to remove the sign leaving a black space that often confuses customers.
Digital signage can create content minutes before your sale. You don’t need to spend time planning or pull employees off of other tasks. You can easily adjust your digital signage if you sell out of a product without confusing your customers.
With digital signage, it’s easy to create content that is relevant to your clientele.

Make Customers’ Waiting Time Enjoyable

Whether it’s waiting in line to purchase a product or for a service, digital signage can make the time seem to go by faster. You can create engaging content that grabs consumers’ attention and keeps them occupied during their wait.

Keep the Sales Going

The benefits of digital signage keep coming. With the right content, you can influence your customers’ buying decisions. By advertising two products that go naturally together, you can increase your company’s profits.
Digital signage also makes it easy to advertise sudden drops in prices. It’s an effective way to interact with your audience.

Sign Services_Call to Action

Reduce Operating Costs

Unlike static signs that take time to create, print, and display, content on digital signage is quick and easy to change. It only takes seconds for fresh content to appear, keeping your customers informed without taking your employees away from their other duties. When you reduce operating costs, your business sees a larger profit.


With a digital signage installation, you can easily keep your content fresh throughout the day. Deliver the right message to your customers and keep them informed about sales and the company. If you have more than one screen it is easy to keep the messaging consistent across multiple locations. It only takes one employee to take care of your digital signage.

Digital Sign Installation with Action Services Group

When you are ready for digital signage installation or have questions, we can help. Contact a National Digital Sign installer today. Contact Action Services Group, your national sign service company, by calling 610-558-9773 or email We look forward to hearing from you.


Blogs You Might Be Interested In

Reimagining Retail Stores with Lighting Controls

Reimagining Retail Stores with Lighting Controls

Traditional retail stores are seeing a steady decline in sales as e-commerce continues to grow. Online shopping is convenient, but it’s missing something retailers are beginning to capitalize on. Consumers often want an experience as they are shopping. They want to...

Is Your Hotel Prepared for a Power Outage?

Is Your Hotel Prepared for a Power Outage?

Unexpected power outages are devasting for hotels. The United States has high hospitality standards and when problems arise, staff must find creative solutions to ensure their guests have a safe and comfortable stay. Surprisingly, a blackout affecting around 45...

Simple Lighting Control Strategies that Save Money

Simple Lighting Control Strategies that Save Money

There are a shocking number of buildings that have lighting strategies that waste energy and make spaces uncomfortable for employees. Productivity falls, and businesses lose money. The Commercial Buildings Energy Consumption Survey states that lighting is responsible...

News You Might Be Interested In

Horticultural Society Recommends LED Lighting for Plants

Horticultural Society Recommends LED Lighting for Plants

Horticulturists are finding new and innovative ways to help their plants using lighting. There are now new lighting requirements for horticulturists to use on their crops. The controlled agriculture industry (CEA) finalized lighting requirements for LEDS to be used...

Innovative Ways Banks Can Use Digital Displays

Innovative Ways Banks Can Use Digital Displays

Digital signage and displays are gaining more popularity as a tactical marketing strategy. Digital signage will inform customers and clients and keep them engaged with the business. Banks are finding new ways to incorporate digital signage and displays throughout...

Restaurants Get Creative with Digital Signage

Restaurants Get Creative with Digital Signage

Since the pandemic, restaurants have been strategizing ways to incorporate digital signage into their business as a way to lower the spread of Covid. When dining areas were shut down, the digital signage market suffered because customers were relying on delivery and...

Join Our Community

Thousands of business professionals rely on Action Services Group for the latest in Lighting,
Signage, and Electrical news. Add yourself to our community and receive timely updates on
safety, new products, energy savings, rebates, and so much more.
You can select what information you would like to receive.