6 Types of Business Signage

In this post, we’ll take a look at the 6 types of business signage and why you may want to incorporate them in your space, or retrofit them for better visibility.

Storefront signage does more than identify your business, it also gives customers their first impression.

You want your sign to let consumers know the business name and its purpose. For example, the type of products or services you offer.

Not all business names identify the company’s purpose. Incorporating logos and images can help get your message across.

Pylons are freestanding signs anchored into the ground. These signs are typically away from the building, close to an intersection or street. Pylon signs are available in a variety of widths. Most are also at least 12 feet tall or higher to ensure visibility.

Monument signs are similar in appearance to pylons, except for the height. These signs are rarely over five feet in height. Their purpose is to display your message at eye level.

Pylon and monument signs help identify the location of businesses, especially ones hidden or set back from the road.

Whether it’s a company or personal vehicle, mobile advertising is an effective way to build brand recognition.

Vehicle graphics can be as basic or creative as you want. The graphics can advertise your business name and contact information on a small decal or cover the vehicle with slogans and eye-catching graphics.

A banner on a front wall will advertise your business, but it’s not unique or eye-catching. Installing a custom awning makes the building appear more attractive and inviting.

The awning can complement your existing storefront signage and it can also create more usable space. Restaurants, cafes, and coffee shops can use the space under the awning to create a patio area, giving the business more seating during temperate weather.

An awning also provides protection from bad weather, something customers always appreciate.

Interior signs are another effective way to build brand recognition and welcome customers to your business. The signs are available in a variety of sizes and styles.

Some examples include small office and reception signs. Wayfinding signs and directories are other types of interior signs.

You can also use interior signs to add color to the space. Prints and murals advertise your brand while making the space more inviting to consumers.

When your business needs short-term signage, banners are an effective advertising tool. Banners are versatile, eye-catching, and typically less expensive than other types of business signage.

You can hang banners vertically or horizontally. Some banners are free-standing and can be displayed indoors or outside.

Banners are an effective way to advertise a short-term event like a grand opening or trade show.

Contact Us for Your Commercial Business Signage Services

Business signage is an effective advertising and brand-building tool, and we can help ensure your message reaches your consumers without damaging your building. We have the equipment needed to ensure your signage is installed, removed, cleaned or upgraded with an LED retrofit the right way. 

Contact us today to see how we can help you with signage services, by calling 610-558-9773, email [email protected], or schedule a call. We look forward to hearing from you.