Digital signage and displays are gaining more popularity as a tactical marketing strategy. Digital signage will inform customers and clients and keep them engaged with the business. Banks are finding new ways to incorporate digital signage and displays throughout their business process.

One main way banks can use digital signage is to deliver a message to their clients. It will also help increase brand awareness and what their brand stands for, plus guide clients to their social media platforms to help keep them engaged with the brand when they walk out the door. Touch screen signs and displays will help customers navigate the banks themselves by showing directions or signing into a waitlist or appointment to speak with a representative. They could even answer frequently asked questions or give the hours of operations. Digital signage and displays can be a huge help to employees. Employees can have their own navigation screens to help answer questions or troubleshoot their own technology.

Digital signage and displays have been gaining momentum in the signage market because of its versatility and added ways of engaging with clients or customers. Digital signage has the upper hand on traditional signs because they are easier to change and can show more variety. When it’s time to change an old sign out for a new one, digital signs are cheaper and easier to change because it is done digitally rather than having to have a new one made and installed. Traditional signs are also static and only show one thing. Digital signs can show multimedia videos and graphics to grab people’s attention.

Click here to read the full article, originally published December 16, 2022 by Digital Signage Today.