Digital signage is gaining traction for businesses because of the adaptability it has and the variety of ways it can be used. Its becoming a trend that businesses are taking advantage of that will help them improve their business models, increase customer engagement, and have a better user experience with their customers.

One of the main ways businesses are installing digital signage within their restaurants or retail stores is interactivity and customer experience. Customers are able to read digital signage to learn what’s new at their favorite store or restaurant. Due to Covid-19, people have been limiting their interaction with other people and digital signage allows them to do that. Touch screens, videos and other digital signage adds to the overall experience the customer will have with the business. Plus, customers will have the ability to perform self-check out or order their meals from a digital screen, making check-out lines move faster for employees to focus on completing food orders or helping other customers. While at sit-down restaurants, customers may have the ability to play games on the touch screens to keep kids and families entertained. QR codes can also be promoted with digital signage for more customer engagement.

Businesses are trusting digital signage to improve their customer engagement and interactions. Trends are showing that more are following the trends of adding digital signage to their locations to attract more customers. Click here to read the full article originally published March 24, 2022, by Forbes.