As a retailer, there are four types of lighting you need to consider for your retail space.
General Retail Lighting
General lighting or ambient lighting is the main lighting used to illuminate your retail setting. Your main concern with ambient lighting is creating a well-illuminated store without it feeling dim or being too harsh. There is a fine line between comforting and gloomy, or bright and severe. When making general lighting decisions, you need to consider the type of business you are running.
Certain stores require bright lighting as a way to bring attention to the merchandise, such as jewelry, makeup, and clothing. Having lighting that is too dim will negatively impact on the customers’ decision on products because keeping these stores well-lit will help customers accurately decide what they want. In makeup stores, customers will not be able to accurately pick the colors of makeup and jewelry stores want to show off how shiny their products are. Typically, vertical shaped is most ideal for retail stores because it will be more comfortable to customers eyes. Having a color temperature that is cooler or closest to blue light would also benefit a retail store
Task Retail Lighting
Your task retail lighting is designed to illuminate areas where you or your customers perform a particular task. You are going to use task lighting in areas like; the store entrance, checkout areas, folding or changing rooms.
After setting up your general lighting, it’s time to pinpoint where the task retail lighting will go. Areas like the check-out area or changing rooms may need extra illumination for customers and employees. When installing task lighting, it’s important not to go overboard on the lighting. Creating too much harsh lighting can overstimulate customers and make the store too uncomfortable for people’s eyes. Adjustable task lighting has shown to increase employee productivity when employees are able to use it to increase their comfort.
Accent Retail LightingAccent lighting needs to be used minimally and strategically to add some flair to specific areas. It can typically be used to highlight products, displays or shelves, like display cases for jewelry or the newest items added to the store. It can even bring attention to items that customers may usually miss when walking around the store and add extra ambiance to the space and makes it more attractive. Retail stores may have spotlights directed at mannequins or spotlighting. Make note of common places customers may be standing or browsing so the accent lights don’t shine into their eyes.
Decorative Retail LightingHere is where you can have a bit of fun with your lighting. Unlike the other three types of lighting, decorative lighting is purely ornamental and made to be pretty. As an example, during the winter holidays, you might string up some twinkle lights. Or during Halloween, some spooky jack-o-lantern lights. You don’t have to just go with holiday lighting. Other decorative lighting includes; ornamental lamp shades, wall scones, or even chandeliers.
The thing you should remember about decorative lighting is not to go overboard. Decorative lighting is used to add to the aesthetic of the store itself to attract and give customers a positive experience. Having too much decorative lighting can make the store look too cluttered and distract customers from the merchandise itself.
Retail LED Lighting with Action Services Group
Choosing a lighting system that works for you can be tricky when trying to decide between color temperature, brightness and all the other factors that go into an LED retrofit. LED retrofits are designed to be compatible with intelligent buildings and lighting control systems.
If you are ready to learn more about LED retrofits or Next-Gen lighting for your retail store, contact Action Services Group today. To speak with one of our specialists, call 610-588-9773, email [email protected] or schedule a call.