A study by the University of Cincinnati states, roughly 60% of businesses said that changing the design or enhancing the visibility of their signage had a positive impact. An upgrade increased their sales, the number of transactions, and profits by an average of about 10%.
Signage eventually wears out, goes out of style, and can become harder to spot due to the installation of newer and brighter signs. When your sign doesn’t stand out, it can negatively affect your business.
Lighted business signs have several benefits for company owners. They can improve the business’s visibility which often results in a boost in profits and sales.
LED Signs for Business
Companies can choose from several types of lighted signage, including digital displays, pylons, and light box signs. Here’s a brief look at some of the popular types of lighted signage you may want to consider for your business.
Lightbox or Backlit Signs
Backlit or lightbox signs use a translucent panel to transmit light. You can customize the panel with your company’s logo, business name, address, phone number, or other types of information.
The versatile signs are available in various sizes and are ideal for use in interior and exterior applications. Schools, churches, bars, gas stations, and retail stores often use backlit lighted signage.
Halo Lit Channel Letter Signs
Internal lighting makes channel letter signs stand out. Typically made from metal, the individual letters are molded to form your company name. Using halo LED lights ensures the letters stand out at night. The name halo-lit channel letters come from the halo effect produced by the internal LED lights.
An advantage to using this type of lighted signage is the energy savings. Often the signage is only lit at night. Some halo-lit channel letter signs are programmable. You can program the sign to turn on and off at specific times and even change the lighting’s color.
Digital signs use a screen to communicate messages and information to customers. These types of LED business signage have versatile applications. You can incorporate it into pylons or monument signs. Digital signage can also be free-standing or mounted on walls.
Known as s Electronic Messaging Center signs or LED leaderboards, you can use the signage to display special offers, your company name, product images, announcements, and videos. Digital signs are quickly gaining in popularity due to their versatility and ability to capture new and returning customers’ attention.
Digital signage is easily becoming the go-to signage preferred by customers. In our latest signage eBook, Digital Signage and Your Business – A Look at the Major Benefits, we take a deep-dive into the latest trend, the numerous benefits, how to use it to engage you audience, and so much more. Download it for free here.
Monochrome LED Signs
Some of the most common and traditional signage is monochrome LED signs. These signs function similarly to digital signage and typically come at a lower price. Businesses can use LED signage to display simple messages, in a single color.
Due to some zoning ordinances, businesses may be little to only displaying text on their signage. In this case, monochrome LED signs are an effective and affordable option.
Pylon or pole signs are freestanding and can be single or double-sided. The signs are supported by one or two poles and often have an illuminated light box on top. Most are large enough to display the names of several businesses.
The signs are usually taller than the surrounding buildings ensuring consumers can easily find the advertised business. Along with displaying a business name, pylon signs can also be customized with a lighted LED message.
Monument signs let visitors know they are at the right location. These signs are typically found at the entrances to building parking lots.
The signs are often supported by a brick or stone base and sit closer to the ground than other types of signage.
Apartment complexes, churches, schools, shopping centers, and industrial parks often use monument signs. Some can also be customized with an LED panel.
One of the oldest types of signage is neon signs. Grocery stores, bars, and restaurants often use neon signs, but the signage is not a popular option for business owners.
Neon signs are not energy efficient, require a lot of maintenance, and have a shorter lifespan than other types of modern LED signage.
National Signage Services with Action Services Group
Regardless of your industry, location, or size of organization, we can help you choose the right lighted signage for your business. To speak with Action Services Group about your commercial signage needs call 610-558-9773, email [email protected], or you can schedule a call that fits your need by clicking the button below.