Lighted signage benefits businesses by directing customers’ movements and grabbing the attention of individuals passing by. There are several types of lighted signs, and each one has its best uses. However, lighted signs also share commonalities like an attractive appearance, creativity, and the ability to quickly capture consumers’ attention.
Lighted signage is used indoors and outside to increase brand recognition, and display special offers, discounts, and sales. These signs can highlight the business’s unique attributes and even serve as decorations. Think back to the last business sign you passed, if you remember its message the sign is successfully doing its job.
Here’s a look at the various types of lighted signs for businesses and the best uses for each one.
Types of Lighted Signs for Businesses
Here are the six types of lighted signs commonly used by businesses.
- Lightbox Signs
- Channel Letter Signs
- Digital Signs
- Neon Signs
- Monument Signs
- LED signs
Knowing how to best use each type of lighted sign will help ensure you get the right one for your business.
1. Lightbox Signs
Lightbox signs are a great way to advertise your business name. The sign’s design is simple. An interior light source illuminates the transparent panel which displays your business name, logo, or motto to name a few examples. This type of business signage is particularly effective at night.
2. Channel Letter Signs
Typically made from metal and polycarbonate or acrylic fiber, channel letter signs prominently display your business name. The letters are visible at greater distances, making it easier for consumers to locate your business.
Channel letters are usually 3D and are placed on the front or side of a building.
3. Digital Signs
Digital signs are an effective way of delivering information to your customers. The signs are placed inside and can be found on walls, by check-out counters, or even mounted on the ceiling or outward facing on a window.
You can use digital signage to promote specific products, highlight sales, and much more. Depending on the technology, some digital signs can also display local weather forecasts, and sports scores, or play informative and entertaining videos.
The size of the digital sign can also vary, making it easier to find the ideal one for your business needs.
If your organization is considering digital signage, we suggest starting with our eBook, Digital Signage and Your Business – A Look at the Major Benefits. You can download the eBook for free, by clicking here.
4. Neon Signs
Neon signs are not new. This type of lighted signage has been around for decades. However, neon signs have undergone some changes. Newer signs use long-lasting energy-efficient LED lights.
LEDs produce the same bright light as fluorescent tubes, only with less maintenance. LEDs are also more durable. Something to consider since most neon signs are located outdoors.
Neon signs attract individuals as they are passing by your business. Buildings located close to freeways and other busy streets often benefit the most from neon signage.
5. Monument Signs
You can select from several different fonts to display your business name. Monument signs in front of shopping plazas can list several business names, each using their preferred font.
The lighted signage reassures visitors they are at the right location. At night, LED lights help direct consumers to your business.
Some businesses use multiple monument signs, placed at various entrances around the parking lot to attract customers from all directions.
We have a dedicated Signage Education Center where we cover everything you need to know about commercial signage. You will find an in-depth look at the different types of commercial signage, lighting options, signage removal, signage installation, signage services, and so much more.
6. LED Signs
LEDs signs can deliver messages to consumers and advertise your brand. The digital signage can use a white background or incorporate multiple colors.
The size of the display can vary to meet your unique needs. You also have some flexibility on the sign’s placement.
Best of all, LEDs are virtually maintenance-free, long-lasting, and help reduce energy usage.
Let Us Install Your Lighted Signage
From selecting the right type of lighted sign to the installation process, Action Services Group is here to help. Contact us to get started installing lighted signs inside and outside your business.