Exterior signage lets you bring the advertising to your customers. It allows you to easily reach them outdoors, whether they are driving, walking, or biking. Outdoor or out-of-home (OOH) advertising makes it easy for you to promote your brand in public spaces by placing the visual media in areas that will catch potential customers’ attention.

Today we are going to discuss the different types of exterior signage and why signage services should be a major consideration.

Different Types of Exterior Signage

While everyone seems to be connected online these days, exterior signage is a great way to advertise your brand and increase sales. That is why presenting clean and well-lit signage is so important. This could very well be the first impression of your business your customers experience.

Pylon Signs

Pylon signs are tall, freestanding structures with your advertisement located on top. These signs are supported by one or two poles and are either one or dual-sided. Multiple businesses can advertise on pylon signs, think of the signage often found in fast food and shopping centers.

Advantages of Pylon Signs

The size and height of pylon signs are the main advantages. The outdoor signage towers over other types of exterior signs, ensuring your advertising is noticed by passing consumers.

Some of the businesses that benefit from pylon signs include,

• Shopping centers/malls
• Fast Food
• Gas stations
• Restaurants
• Industrial complexes
• Hotels

Storefront Awnings

Awnings provide shelter from the sun and rain. The structures also adds a new dimension to the building. Awnings grab consumers’ attention and can even expand the business’s square footage.

Advantages of Storefront Awnings

Tables or small booths set up under the awning, on nice days, give you more retail or customer seating space.

Some of the businesses that may want to look into storefront awnings include,

• Cafes
• Restaurants
• Salons
• Malls
• Theaters
• Galleries
• Hotels
• Banks

Channel Letters

Channel letters are three-dimensional individually cut letters used to form a business name or convey an advertising message. You typically find channel letters above doorways or mounted on a wall. Channel letters can also be in the shape of symbols or your company logo.

Advantages of Channel Letters

Channel letters are durable and give the space a contemporary look. You also do not have to replace the entire sign if a letter is damaged. It’s often a more cost-effective solution for businesses looking for unique ways to advertise their brand.

Some businesses routinely using channel letters include,

• Gyms
• Malls
• Retail stores
• Restaurants
• Tech companies
• Hotels
• Wellness/health services

Building Signs

Building signs make it easier for potential customers to identify your business. The signs are versatile and functional. You can use the signage to display your company name and logo, direct consumers, promote sales, and convey other messages.

Advantages of Building Signs

Building signs are durable, versatile, and require little maintenance. You can choose from a variety of shapes and sizes to fit your advertising needs. The signs can also be a wayfinding aid for consumers.

Some businesses that use building signs include,

• Wellness/health services
• Retail stores
• Banks
• Restaurants
• Cafes
• Real estate
• Dealerships

Pole Signs

Pole signs are often used to help customers navigate outdoor areas or direct customers to your business. The signs are mounted on one or two poles, depending on the size.

Advantages of Pole Signs

Pole signs are versatile. You can choose from a range of sizes to convey different messages. The signs can mark historical sites, promote your brand, or provide directions.

Some businesses that often use pole signs include,

• Real estate
• Shopping malls
• Wellness/health services
• Dealerships
• Event venues
• Gas stations
• Restaurants

Exterior Signage Services with Action Services Group

While all types of exterior signage will advertise your business and draw in consumers, having unlit or dirty and broken signage is a fast way to deter customers.

Action Services Group has over 30 years’ experience in the signage and lighting business with one of the most extensive databases of professional technicians with a full line of service vehicles. We customize our signage services to fit our customers’ unique needs.

Contact us today to learn more about our sign services, by calling 610-558-9773, email [email protected], or schedule a call. We look forward to hearing from you.