Since the pandemic, restaurants have been strategizing ways to incorporate digital signage into their business as a way to lower the spread of Covid. When dining areas were shut down, the digital signage market suffered because customers were relying on delivery and were not allowed inside the restaurants for pick-up. When restaurants began opening back up after the lockdown lifted, there was an increase in businesses utilizing more digital technology to interact with their customers.
Digital signage has been gaining popularity in a variety of sectors. Digital displays can be more convenient than traditional displays because of the wider range of uses they can hold. Digital displays can be changed faster, and cheaper, plus they can show multiple messages unlike traditional displays. They even help optimize space by being able to display more than one message in the signage. Digital signage is being used strategically throughout restaurants to attract and inform customers. Digital displays can show multimedia visuals to show customers the new items on the menu, deals and hours that the restaurant runs. It also adds extra convenience to staff. Some digital displays can be used for self-service. Customers have the ability to order and pay for their items through the screen. When digital displays are throughout a dining room, some may have games or other ways for clients to interact and improve their overall experience.