Digital signage uses LED, LCD, and projection technologies to display images, social media platforms, videos, and more to get messages across. You can find digital signs in almost every industry, including retail.
Some companies are even taking steps to integrate digital signs into how they communicate with staff.
As digital signage continues to replace traditional signs, it may be time for you to consider an upgrade. Here’s a look at some of the benefits you can get when you use digital signs in your retail space along with a few content ideas.
Benefits of Digital Signage for Retail
Some of the primary benefits retailers see after installing digital signage include the following.
- Cost-effective method to create content
- Engages your audience and grabs their attention
- Boost sales
- Able to display a wide variety of content
- You can update the content in minutes
- Informs and entertains employees and customers
- Content can be distributed to multiple locations
- It is easy to schedule when content appears or changes
- Improves brand recognition
Digital signage can also be used to create events, and it integrates easily into your other smart systems.
Digital Signage Content Ideas for Retailers
Not sure what message to display on your digital sign? Here are a few ideas to help you get started.
1 . Product Demonstrations
Demonstrating how a product works is a great way to encourage customers to purchase the item. Instead of bringing in outside help or adding the task to your employees’ busy schedules, you can use digital signage.
Digital signs can display videos that show how the project works, along with its unique features and benefits.
2. Advertise Your Brand
Retailers often use digital signs to boost brand awareness. The digital displays connect with consumers, helping to improve your sell-through rates.
You can also use your digital signs to create another revenue stream. By connecting with other local businesses, you can offer them advertising space on your digital signage for an agreed-upon fee.
3. Display Customer Reviews
According to a 2023 BrightLocal survey, an estimated 92% of consumers read online reviews before purchasing a product or service. You can make it easier for your customers to find out what other consumers are saying by displaying their reviews on your digital signage.
Posting favorable customer testimonials and reviews can help build trust, credibility, and brand recognition. All are key in building and maintaining a successful retail business.
4. Promote Sales and Events
Using your digital signage to promote sales, discounts, and upcoming events is an effective way to reach your target audience. You can run promotions based on the latest trend, offer exclusive discount codes to in-store shoppers, and display any current digital or print ads.
Some retailers run events like workshops, product demonstrations, and sales. You can use digital signage to advertise these events.
5. Give Consumers a Look Behind the Scenes
Consumers are naturally curious about the businesses they support. You can use digital signage to appease their curiosity. Consider posting videos showing how products are made, where artisans get their inspiration, or highlighting employee experiences.
Sustainability is also important to a large number of consumers. You can use the signage to showcase your sustainability practices.
6. Run Social Media Feeds
Your retail business should have a social media presence, and you can display the live feeds on your digital signage. Including customer reviews and posts, shows off the buzz around your products. It can also help boost your number of followers, which often translates into increased sales.
7. Create Digital Catalogs
Consumers regularly view product images on their smartphones. You can display the same images on your larger digital signage screens to create a more immersive experience for your customers.
By making the content interactive, consumers can explore product features and specifications. You may even want to consider allowing consumers to purchase the product from the display.
8. Track Data in Real-Time
Digital display signs are not always located in consumer areas. You can also place them in employee areas. The signs can display sales numbers, inventory data, customer traffic patterns, and other metrics to your retail team. They can use the data to make decisions in real time that can drive sales.
Another benefit of using digital signage is using it to provide directions for customers. The signage can direct consumers to restrooms, check-out centers, and sales, to name a few. When consumers can easily navigate your retail space, it improves their experience and makes these customers more likely to return.
Let Action Services Group Install Your Digital Sign
A digital signage install always works best when the process is left up to the professionals. We will help you find the best locations and complete the installation in a timely and professional manner.