Digital displays are rapidly becoming a part of everyday life. You use digital signage displays to purchase tickets, watch interactive videos, and to help you navigate unfamiliar environments. In this article, we’ll take a look at some examples of digital signage and how they can benefit businesses.

What Are Digital Signage Displays

A digital display refers to any signage used to communicate or educate consumers. The topics displayed on digital signs can vary depending on the business or industry.

Some digital signage displays are interactive. These digital signs grab consumers’ attention and are an effective way to promote products, sales, or events. Some digital displays can dispense tickets, think of the kiosks at airport check-in counters. Others allow consumers to place orders, pay for products, or even dispense goods.

Why is Digital Signage Important?

Digital signage displays can enhance consumers’ awareness and perception of your brand. The signs can boost sales and help consumers navigate malls, large box stores, and transportation hubs, to name a few examples.

Businesses can use digital displays indoors and outside. Outdoor signage is resistant to temperature fluctuations, rain, wind, and snow. Best of all, digital signs are easy to update as needed. Most allow you to update the message from remote locations with an internet connection. This means you can keep your signage current 24/7.

10 Examples of Digital Signage Displays in 2023

Some of these examples you may already be familiar with, and other uses of digital signage may surprise you. Here are 10 examples of commercial digital signage in use.

Malls

Malls use digital displays to attract consumers and provide wayfinding solutions. The signage can also double as high-tech advertising, constantly rotating and showcasing the mall’s various stores, current sales, and product promotion.

Airports

Airports use digital displays in several ways. The displays guide travelers through the airport by providing maps and directories. Travelers can find flight information. The display will let them know departure and arrival times, along with any delays. Digital displays can also let travelers know where to claim their luggage.

Security and customs checkpoints use the displays to provide information to travelers that can include which documents are necessary to pass through the gated area. During layovers and other waits, digital displays can also help keep airport visitors and travelers entertained.

Supermarkets

Supermarkets use digital displays to promote sales and new products. The signs can help move old products and increase new item sales. Some digital displays are equipped with technology that can scan QR codes and print coupons for customers to use at the checkout counter. Supermarkets also use the displays to print or record consumer loyalty program points.

Bus Stops

Posting bus schedules, departure, and arrival times are some of the ways bus stops use digital displays. The digital signage can also advertise the sponsor’s products or services. The displays allow businesses to reach a large audience without spending a lot on advertising campaigns. The digital signage can also display news and weather updates, and entertainment to keep passengers occupied while they are waiting for their bus.

City Centers

City centers (smart cities) use digital displays to promote products and services. Since city centers see a high volume of traffic and typically house multiple businesses, they need flexible signage. Digital signage displays meet the need for flexibility since the text can rotate and is easy to update. This ensures the signage reaches a variety of people searching for different goods and services. The displays can also provide news updates and promote local events.

Healthcare Facilities

Healthcare facilities use digital displays in waiting rooms to provide information about the facility, wait times, and help keep patients and visitors entertained. The digital displays can also serve as way finders, guiding visitors around the facility. The signs can also advertise specials in the gift shop and cafeteria and promote medical specialty departments.

Sports Stadiums and Concert Venues

Stadiums and venues use digital signage to display information about games like player stats, penalties, and the score. The displays can also provide up-close views of the action on the field or stage so everyone in the stands can have a great view of the game or concert.

The displays can also advertise the food vendors in the stadium or venue. Along with promoting vendor sales, the displays can also be used to advertise local businesses.

Sports Stadiums and Concert Venues

Stadiums and venues use digital signage to display information about games like player stats, penalties, and the score. The displays can also provide up-close views of the action on the field or stage so everyone in the stands can have a great view of the game or concert.

The displays can also advertise the food vendors in the stadium or venue. Along with promoting vendor sales, the displays can also be used to advertise local businesses.

Sports Stadiums and Concert Venues

Stadiums and venues use digital signage to display information about games like player stats, penalties, and the score. The displays can also provide up-close views of the action on the field or stage so everyone in the stands can have a great view of the game or concert.

The displays can also advertise the food vendors in the stadium or venue. Along with promoting vendor sales, the displays can also be used to advertise local businesses.

Movie Theaters

Digital signage displays in movie theaters highlight current and upcoming releases. The signs also display ticket prices and specials at the concession stands. Menus can also be displayed on the digital signage, making it easier for consumers to know what they want to order before their movie starts. Local businesses can also rent space on the displays to promote their brand.

Banks

Banks use digital displays to make wait times more entertaining for customers waiting in line. The displays can broadcast local news, weather, or sports. Some banks also use their digital signage to promote their products, services, and special offers.

Museums

Museums often use digital displays to help visitors navigate the different exhibits. Some also include interactive maps. The displays can promote upcoming events at the museum, acknowledge donors, and advertise specials at the gift shop.

Digital Signage Installation with Action Services Group

Digital signage displays have a variety of uses for almost any type of business. To speak with Action Services Group about your digital signage needs call 610-558-9773, email [email protected], or you can schedule a call that fits your need by clicking the button below.