Numerous studies have shown that lighting can have a significant impact on consumer behavior and purchasing decisions. For example, a survey conducted by California utility Pacific Gas & Electric and the University of California, Davis, found that 47 percent of retailers identified the potential to increase sales as a compelling reason to upgrade to LED lighting. In another study, the federal government’s Energy Star program discovered that upgrading to LED lighting in grocery stores resulted in a remarkable 19 percent increase in sales. In today’s competitive retail landscape, brick-and-mortar stores must find ways to differentiate themselves and provide customers with a truly immersive and engaging shopping experience. Lighting plays a central role in achieving this goal. By leveraging advanced lighting control systems, retailers can tailor the intensity, color, and temperature of light to create unique atmospheres that resonate with customers on a deeper level.
So, what exactly is it about lighting that has such a profound effect on sales? The answer lies in several key factors.
Different products look their best under different lighting conditions. For instance, warm lighting enhances the rich colors of fresh produce, while cool lighting makes diamonds sparkle. By carefully selecting the right color temperature, retailers can make their products look more appealing and inviting to customers.
Lighting intensity matters too. Insufficient lighting can obscure products and deter customers from making a purchase, while overly intense lighting may cause discomfort or even accelerate food discoloration. Finding the perfect balance is essential for creating an optimal shopping environment.
Color Rendering Index (CRI)
The CRI measures how accurately a light source reveals the true colors of objects. A higher CRI means that colors appear more vivid and true to life, helping customers make informed purchasing decisions. In retail settings, a CRI of 80 or above is recommended to ensure that products look their best.
Looking for more information on lighting for retail? Visit our blog What is Color Rendering Index R9 to gain more insight on how lighting colors affects sales!
Retail Lighting with Action Services Group
Optimal lighting is not just about illuminating a space; it’s about creating an experience. From enhancing the appearance of products to shaping the overall ambiance of the store, lighting plays a critical role in driving sales and fostering customer satisfaction. By investing in the right lighting solutions and harnessing the power of light, retailers can illuminate their path to success in today’s competitive retail landscape.
To learn how to optimize lighting in your retail store, contact Action Services Group! Contact us by calling 610-558-9773, email [email protected], or you can schedule a call that fits your need by clicking the button below.