This blog was originally written November 7, 2023 and updated on February 20, 2025.

Modern business strategies have been revolutionized by digital signage display. Businesses in all industries are using digital signage in advertising, navigation, consumer engagement, and internal communications. These interactive displays allow customers to get additional engagement and support throughout their experience with the brand. From retail stores and entertainment venues to transportation hubs and healthcare, digital signage proves it can streamline operations and enhance experiences.

Why Are Digital Signage Displays Important?

Digital signage is crucial for businesses looking to enhance brand awareness, improve customer engagement, and streamline operations. The benefits of digital displays include:

• Increased customer engagement through interactive experiences
• Real-time content updates for promotions, inventory, and schedules
• Cost-effective advertising compared to traditional print media
• Wayfinding solutions in malls, airports, and large venues
• Automation and AI integration for smart, personalized advertising

Let’s explore some of the top examples of digital signage displays in 2025.

Examples of Digital Signage Displays in 2025

1. Retail Media Networks (RMNs)

Retailers such as Walmart, Amazon, and Target have turned their digital signage networks into high-performing advertising platforms. These Retail Media Networks (RMNs) allow brands to promote their products on in-store digital displays, reaching customers at the point of purchase.

From in-store advertisements all the way to self-checkout, retailers are using digital signage displays throughout a customer’s shopping experience. These are commonly known as retail media networks (RMNs). With cloud-based content management systems (CMS), retailers can seamlessly update promotions and create highly targeted advertisements. This benefits retailers by eliminating the maintenance and cost of creating and replacing static signage throughout a store. For 2025, RMN ad spending is projected to reach $67.28 billion, making digital displays an essential part of the retail marketing landscape.

2. Interactive Digital Displays in Shopping Malls

Malls continue to be a hub for people to gather and shop at their favorite stores. Digital signage displays enhance customer experience at malls by assisting shoppers with wayfinding and navigation. Shoppers can interact with kiosks to locate a specific store, decide where to eat, and find sales. QR codes can be scanned by shoppers so wayfinding instructions can be right at their fingertips. The flexibility of digital signage allows malls to rotate content for different audiences, making it a powerful tool for both wayfinding and advertising.

3. Smart Shelves in Supermarkets

Smart shelf technology has been revolutionizing supermarkets. Smart shelves are a form of digital signage that provide real-time updates on stock updates and product promotions. Stores can seamlessly update price changes and new promotions automatically by adjusting costs through a cloud-based system. This not only gives customers accurate pricing on products but saves time for employees. With the smart shelf market projected to reach $3.3 billion by 2025, supermarkets are investing heavily in this next-generation retail technology.

4. Digital Displays in Airports

Airports are leveraging digital signage to provide real-time information on flight schedules, baggage claim locations, and security wait times. AI-integrated digital displays can analyze traveler movement and adjust messaging based on peak traffic hours. Some airports have introduced AI-driven language translation features, making it easier for international travelers to navigate terminals and access critical information.

5. Transparent OLED Kiosks in Restaurants and Entertainment Venues

In 2025, transparent OLED digital signage has taken self-service kiosks to the next level. Restaurants and entertainment venues are adopting transparent OLED displays that allow users to interact with digital menus while still seeing the environment behind the screen. These digital signage displays enhance customer engagement by offering touch-enabled experiences for ordering food, checking event schedules, and making payments.

6. Programmatic Digital Out-of-Home (pDOOH) Advertising

Outdoor advertisements have now gone digital! Programmatic digital out-of-home (pDOOH) advertising allows businesses to use digital signage for billboards and other outdoor displays. This allows brands to create multiple ads, share ad spaces, create more dynamic content, and make ads more targeted. Signage can display engaging videos for consumers or switch between different advertisements. They can even change the content depending on location, weather, and consumer behavior. For example, an outdoor digital billboard can automatically switch between advertising cold drinks on hot days and winter apparel during colder months. This data-driven approach ensures businesses maximize their advertising effectiveness.

7. Green Digital Signage Displays

Sustainability has become a major focus in digital signage solutions. In response to environmental concerns, brands are adopting energy-efficient displays with lower power consumption and recyclable materials. Companies such as Sony have introduced digital signage displays made with recycled plastics and solar-powered screens to reduce carbon footprints. As consumers prioritize sustainability, businesses are investing in eco-friendly digital displays to align with green initiatives.

8. Augmented Reality (AR) and AI-Driven Retail Experiences

Retailers are integrating augmented reality (AR) and AI-driven experiences into their digital signage displays to provide highly personalized shopping journeys. AR digital signage allows customers to visualize how furniture, clothing, or accessories will look in their homes or on their bodies before making a purchase. AI-powered displays can analyze customer preferences and suggest personalized product recommendations in real time, creating a seamless and engaging shopping experience.

9. Smart City Digital Signage for Public Information

Local neighborhoods and cities can use digital signage to become a smart city. Digital signage displays can be installed throughout town to provide important information such as wayfinding, public safety alerts, and community events. This helps keep locals informed and provides visitors with a guide during their trips. They can even keep commuters updated with public transportation schedules and delays, emergency notifications and local news. These digital signage solutions improve urban communication and help streamline city operations.

10. Next-Generation Digital Displays at Sports Stadiums

Stadiums want to provide spectators with the ultimate experience while they watch their favorite artist or team. Sports stadiums and concert venues have embraced ultra-high-definition (UHD) digital displays, including 8K and MicroLED technology, to enhance spectator experiences. These digital signage displays provide close-up views of the action, player statistics, and live replays. AI-powered digital signage also delivers personalized fan experiences by recognizing ticket holders and displaying tailored messages, promotions, and seating directions.

Digital signage is continuing to play an important role in advertisement, branding and communications. As technology advances, businesses will find more ways to integrate AI, smart technology, and automation into their business to improve efficiency and streamline operations. Digital signage can be used in any industry for internal or external use.

If you’re seeking digital signage solutions for your business, contact Action Services Group. We are a national provider of signage services, and our experts are available to help answer all of your signage questions. To speak with one of our sign specialists call 610-558-9773, email [email protected], or schedule a call that fits your needs by clicking the button below.