The University of Connecticut Made renovations to their hockey stadium by adding new digital signage. The new sign was unveiled in time for their hockey season at the Tuscano Family Ice Forum. The renovation includes new scoreboards, center display, and an LED video wall at the entrance of the rink.
New digital signage will help keep patrons engaged with the game and the team’s brand. When the patrons overall experience at the hockey games is enhanced, it will entice them to want to return to more games. The signage can draw in staff, students, alumni, and locals in the area to go root for the Huskies. It also helps improve the overall aesthetic of the ice rink by making it look new and modern. This can help the ice rink owners by bringing in more business. They have the opportunity to sell more tickets to games, increase sales at concession stands, and bring more attention to their ice rink for leisure ice skating nights.
Digital signage and displays have proven to be affective marketing tactics in numerous types of businesses. Customers can use digital displays as self-check out services and they serve as ways of advertising their business and any deals or sales that are going on. The biggest way digital signage is being used is to engage with their customers or clients.