In the competitive landscape of retail, where physical stores vie with their virtual counterparts, standing out is crucial. Lighting design is a key element to brick-and-mortar that can affect a store’s success. It not only attracts customers but also influences their purchasing decisions and overall shopping experience. To ensure your retail space shines bright and draws in the crowds, here are some dos and don’ts of retail lighting design for your next project:

Do: Hire a Lighting Designer

To truly enhance your product display and brand image, it’s essential to enlist the expertise of a lighting designer. While architects and engineers excel in their respective fields, a lighting designer brings a specialized knowledge of the latest trends and technologies in lighting. They can transform your space, making it not only visually appealing but also functional.

Do: Consider Material Choices

The materials you choose for your space can significantly impact its brightness and ambiance. Matte white surfaces can make a space feel open and airy, while darker colors can create a more intimate setting. However, be mindful that different finishes and colors may require adjustments in lighting to ensure your products stand out effectively.

Don’t: Depend on Standalone Controls

In today’s energy-conscious world, lighting control systems are becoming increasingly important. Incorporating dimmers, occupancy sensors, and timers into your lighting design can help meet energy requirements and enhance the shopping experience. A centralized control system simplifies operation and allows for easy adjustments by store staff.

Do: Keep Lighting Details Simple

Simplicity is often underrated but essential, especially when it comes to construction schedules. Complex lighting details can delay projects and increase costs. Keeping your lighting design straightforward ensures efficient implementation and maintenance.

Do: Understand Local Electrical and Energy Codes

Navigating through local codes and regulations is crucial to avoid costly mistakes. Each city and state may have different requirements, so thorough research is necessary. Hiring knowledgeable professionals can help you comply with codes and even achieve certifications like LEED.

Don’t: Use One Type of Lighting Throughout the Store

Variety is the spice of life, and the same applies to lighting in retail spaces. Instead of solely focusing on product lighting, consider illuminating vertical surfaces like walls. This creates an inviting atmosphere and enhances the perception of space, drawing customers deeper into your store.

Do: Design an Easily Maintainable System

Choose lighting fixtures that are easy to maintain and service. Accessibility to drivers and components is key, especially as lighting technology evolves. Investing in fixtures with remote controls can streamline maintenance tasks and improve energy efficiency.

Don’t: Overlook Color Temperature

With the prevalence of natural light in modern retail spaces, it’s crucial to consider color temperature. Balancing artificial lighting with daylight is key to maintaining a consistent and appealing atmosphere throughout the day. Using tunable white luminaires or cool color temperatures for storefronts can help your products shine, regardless of outdoor lighting conditions.

Do: Design for Flexibility

Flexibility is crucial in retail environments where changes are frequent. Utilizing systems like track lighting or recessed multiples allows for easy reconfiguration as your store layout evolves. Designing with growth in mind ensures your lighting system can adapt to future needs seamlessly.

Don’t: Depend Solely on General Lighting

While general lighting is essential, incorporating products like LED flat panels and backlit graphics can add depth and visual interest to your space. These elements not only enhance your brand but also contribute to the overall ambiance.

Retail Lighting from Action Services Group

Retail lighting design is not just about illuminating products; it’s about creating an experience that captivates customers and drives sales. By following these dos and don’ts, you can create a dynamic and inviting retail environment that sets your brand apart from the competition. So, brighten up your retail space and watch your sales soar! Action Services Group has lighting experts that can guide you through the process of choosing the best lighting for any retail space. Contact us by calling 610-558-9773, emailing [email protected] or scheduling a call to learn more.