The City of Rockford, in partnership with the River District Association, has launched an exciting opportunity for local businesses to enhance their visibility through the Downtown Business Signage Program. This initiative is designed to help businesses in the River District increase foot traffic and attract more customers by providing access to professionally designed blade signs and A-frame sidewalk signs.

The program is made possible through collaborative funding, with the River District Association covering 70% of the cost and participating businesses contributing the remaining 30%. Local sign company Signs Now Rockford has partnered with the initiative to design, produce, and install these signs, offering their services at a discounted rate to support the program’s success. Applications opened on March 18 and are open to businesses that are members of the River District Association. The deadline for submissions is 5 p.m. on April 8, with selections announced by April 16. The goal is to have all signs installed by Memorial Day weekend, contributing to a more vibrant and welcoming downtown atmosphere.

How Updated Signage Can Benefit Businesses

Investing in updated signage can make a significant difference in business visibility, especially in areas with heavy pedestrian and vehicle traffic. Quality signage helps businesses stand out, communicate their brand effectively, and attract potential customers who might otherwise pass by. For small businesses, where visibility challenges can limit growth, an eye-catching sign can make the difference between being overlooked and becoming a go-to destination.

The signs provided through the Downtown Business Signage Program are designed to enhance both aesthetics and function. Blade signs, which project outward from a storefront, are particularly effective in pedestrian-friendly areas, allowing businesses to catch the eye of passersby from various angles. A-frame sidewalk signs can highlight daily specials, promotions, or events, creating a dynamic way to engage with the community and encourage foot traffic.

By participating in sign upgrades for businesses through this program, owners not only improve their storefront appeal but also contribute to the broader revitalization of downtown Rockford. A well-designed and consistent signage presence can transform the streetscape, making the area more inviting for both residents and visitors, and ultimately helping businesses thrive.

How to Apply for the Downtown Business Signage Program

Businesses interested in improving their business visibility through this program must meet several requirements. First, applicants must be members of the River District Association. Additionally, they need to commit to covering 30% of the signage cost and demonstrate how the new signs will enhance their business’s presence and draw more customers.

The River District Association will prioritize a diverse mix of businesses throughout the district to ensure the program benefits the entire community. If selected, businesses will work closely with Signs Now Rockford to design and install their signage.

Applications for the Downtown Business Signage Program are available on the River District Association’s website. The deadline to apply is April 8, with selections announced by April 16.

This initiative represents a valuable opportunity for local businesses to invest in their growth and contribute to the vibrancy of downtown Rockford.

Click here to read the full article, originally published March 18, 2025, by River District.