New signage technology has been allowing businesses to use digital signage for their needs. It’s proven to help businesses engage not only with prospective clients and customers. Digital signage can be installed inside and outside of businesses. They’re taking the place of traditional billboards. Indoors they can be used to advertise products and promotions and directions throughout a store. Digital signage can easily capture peoples’ attention and draw them into the business or certain areas of the store where there could be new products or sales. Inside restaurants, digital signage can even display menus and show high definition of the food and drinks being offered.

Using digital signage can be more cost effective as well. Instead of constantly having to print and replace the signage and billboards, digital signage can be changed remotely without the need to pay for materials and installation. They can also display more than one image at a time by having a rotation or video with a variety of promotional videos or pictures. Multimedia tools like videos and graphics allow more room for brand awareness, making the business more memorable to prospective customers.

Digital signage can be used for all industry types. Retail stores and restaurants can use it to attract new customers to their businesses. Meanwhile industrial sites can use digital signage to deliver safety messages to their employees or clients. Healthcare facilities like hospitals and nursing homes may use digital signage to display safety reminders, provide directions and even as menus in the cafeteria.

Click here to read the full article, originally published by Design Swan.