As event organizers strive to enhance attendee experiences and manage crowds effectively, digital signage has become a cornerstone of modern event planning. With rapid advancements in technology, new trends in digital signage are emerging, offering innovative solutions for large events. Here’s a look at what to expect from digital signage trends in 2024 and beyond.

 

Keeping Up with Digital Signage Trends

Digital signage at large events have traditionally been used for dynamic advertising, providing sponsors with valuable exposure. This usage is evolving with the integration of programmatic advertising, which utilizes software to sell and display ads in real time. This method ensures that advertising content remains relevant and timely, thereby increasing its impact and value. Venues can seamlessly blend programmatic ads with their regularly scheduled content, enhancing viewer engagement and maximizing revenue.

 

IoT Connectivity

The Internet of Things (IoT) is another significant trend in digital signage. IoT-enabled signs can interact with smart sensors to offer more personalized and contextually relevant content. For instance, digital signs equipped with proximity sensors can display attractive loops to draw attendees in from a distance and switch to more specific information, like event schedules, as visitors approach. This connectivity enhances the overall experience by providing timely and relevant information, streamlining crowd movement, and improving navigation within the venue.

IoT connectivity also plays a crucial role in sustainability initiatives within the digital signage industry. Event organizers are increasingly adopting energy-efficient LED technology, which uses significantly less power than traditional LCD screens. Additionally, solar-powered digital signs are emerging as a viable option for reducing the carbon footprint of large events. The industry is continually exploring eco-friendly components and methods to minimize environmental impact further

 

Making the Most of Technology

The successful implementation of these digital signage trends depends on how well organizers harnesses the underlying technologies. AI offers vast potential, but it requires intelligent data collection and processing to optimize content effectively. By analyzing attendee demographics and engagement data, event organizers can tailor content to better suit their audience, enhancing both relevance and impact.

 

Energy Efficiency

Energy efficiency remains a top priority in the digital signage industry, with LED screens leading the charge by consuming 90% less energy than traditional screens. Further advancements, such as e-Ink technology, offer promising reductions in power consumption. E-Ink screens maintain displayed images without continuous power, only using energy when the image changes. Future innovations may include screens that automatically adjust brightness to conserve electricity, further enhancing energy efficiency.

 

Digital signage trends for large events are rapidly evolving, driven by technological advancements and a focus on sustainability. From AI and IoT integration to energy-efficient solutions, these trends promise to transform the way events are managed and experienced. As event organizers continue to adopt these innovations, the potential for enhanced attendee engagement, streamlined operations, and reduced environmental impact becomes increasingly attainable.

Click here to read the full article, originally published April 23, 2024, by Commercial Integrator.