Technology is creating new frontiers for the hotel sector, and hotel digital signage has been singled out as one of the tools that can be used to improve guest satisfaction, particularly in guest rooms. Cloud-based solutions and smart TVs have revolutionized visitor interaction in hotels, enabling them to have a consistent, personalized experience that furthers the hotels brand values.

Enhancing the Guest Experience with In-Room Signage

Hotels can use smart TV systems in rooms to make seamless interactions between the guest and the hotel brand or staff. TVs are able to show welcome messages when someone checks in which can be customized, the hotel can enable access to different amenities such as room service menus, booking appointment for spa treatment or getting details about upcoming events, all this via an interactive interface. Furthermore, the TV itself can be a travel guide which helps individuals check out local restaurants or any other attraction sites. Hotel restaurants can display the latest specials and hours of operation on the TV screen as a medium of communication. With the help of this technology, an establishment is able enhance guest satisfaction through the use of smart systems.

Branding Consistency Through Digital Signage

It is common for hotels to face challenges in keeping their brands consistent across different digital channels. Usually, management may use various messages on the hotel’s website, app, and on-property signs that can cause confusion among tourists. Using televisions within guest rooms and throughout the building can help to incorporate all kinds of digital signage strategies while maintaining single branding message.

Cloud based CMS for hotels

The future of hotel digital screen programming lies within cloud-based content management frameworks (CMS). Typically, properties were utilizing disparate systems leading to slower campaigns and inconsistent information over various sites, but now cloud based solutions enable hotels to manage their media assets simultaneously across all points in time. These systems enable personalized interactions, such as targeted welcome messages, and allow management to promote services like room service, spas, and dining. Meanwhile, the cloud also gives information on guest behavior which can be used by management to extend return on investments from promotions.

Market Growth and Digital Signage

The global digital signage market growth is rising rapid because of the increasing demand for these services coupled with technological advancements. By 2028, it is estimated that there will be 149.4 million linked monitors worldwide growing at an annual increment rate of +10.3%. The technologies are being implemented widely and are becoming an integral part of modern hospitality operations in hotels.

The original articles were published by Samsung on January 11, 2024 and IOT Business News on September 3, 2024.