This blog explores the best lighting solutions for every area of a dealership, from outdoor car lots to indoor showrooms and service departments, while also examining the latest lighting technologies that can improve efficiency and operational savings.

Lighting does more than illuminate vehicles; it influences how customers perceive them. Well-lit cars appear newer and more luxurious. Strategic lighting can even affect emotional responses, making customers feel more confident and excited about their purchase.

• First impressions: Clean, bright exterior lighting draws customers in, especially during evening hours.
• Customer behavior: Bright, uniform light accentuates paint finishes and enhances details, making vehicles more attractive.
• Safety and security: Proper lighting protects inventory and makes navigation safe for both customers and staff.
• Energy efficiency: Modern LED lighting reduces long-term utility and maintenance costs while supporting sustainability goals.

Every area of a dealership has unique lighting requirements. Understanding and addressing these differences is key to maximizing effectiveness and creating a cohesive brand experience.

Exterior Lot Lighting

Lighting for car lots must prioritize visibility, safety, and curb appeal. The goal is to make the inventory visible and attractive 24/7. LED floodlights and pole-mounted area lights are ideal for this application.

• High-lumen output ensures that vehicles stand out even after dark
• Uniform light distribution avoids shadows that make cars appear dull
• Glare control and cutoff optics prevent light pollution and improve visual comfort

Showroom Lighting

Lighting for showrooms is arguably the most critical. It must flatter every vehicle, highlight features, and create an aspirational shopping environment.

• Use a mix of recessed LEDs for general lighting and adjustable spotlights for highlighting individual cars
• Choose lighting with a high CRI (90+) and a color temperature around 5000K to accurately render vehicle colors
• Linear lighting and track lighting can be configured to lead customers through the space and emphasize premium models

Service Bays and Workshops

Lighting for the service department is essential for technician accuracy and safety. Bright, consistent illumination reduces errors and enhances employee satisfaction.

• Use LED linear high bays or vapor-tight fixtures that withstand heat, dust, and moisture
• Aim for lighting levels between 300–500 lux, with minimal shadowing
• High CRI lighting ensures technicians can easily see wiring, fluids, and small components

Offices and Customer Lounges

Customer-facing spaces like offices and lounges should feel inviting and comfortable while still appearing clean and professional.

• Combine ambient troffers or LED panels with task lighting on desks
• Decorative pendant lights can enhance the brand’s upscale image
• Use dimmable fixtures to adjust for daylight and reduce eye strain

Signage and Branding Illumination

A dealership’s signage should be visible and on-brand, day or night. Poorly lit signage can diminish trust and lower visibility from the street.

• Edge-lit or backlit LED signs enhance brand recognition
• Retrofit outdated fluorescent or neon signage with modern LEDs for efficiency
• Lighting can be color-customized to align with manufacturer brand standards

Ideal Fixture Types for Auto Dealerships

Each dealership zone benefits from tailored lighting fixture types:

• Shoebox fixtures & LED flood lights – ideal for car lots and exterior coverage
• Canopy lights – useful for drive-through service lanes or delivery bays
• High bay lights – for service departments and high-ceiling areas
• Track lighting & spotlights – to highlight premium models in the showroom
• Linear troffers & recessed panels – for clean, consistent lighting in offices
• Wall packs & bollards – for walkway safety and building perimeter lighting

Smart Lighting and Controls

Integrating smart controls helps the dealership manage its energy usage by fine-tuning its lighting. Advanced lighting controls include options like automated lighting, dimmers, and motion sensors.

Motion sensors are ideal for areas like restrooms, offices, and storage closets to ensure that less-used spaces have lighting when necessary. Daylight harvesting is a common lighting strategy in rooms with lots of big windows and natural lighting. It adjusts the artificial lighting based on the time of day to supplement the natural lighting. Scheduling and zoning controls also allow dealerships to automate lighting usage by time of day or area, reducing unnecessary energy use during off-hours.

Networked Lighting Systems

Networked lighting systems bring central control and real-time monitoring to dealership operations. These cloud-based platforms allow managers to oversee lighting across multiple sites from a single dashboard. They can detect outages, schedule repairs, and analyze usage patterns without ever stepping on-site.

This level of control ensures consistent lighting quality across all locations and helps reduce maintenance downtime. It’s a practical solution for large dealerships or dealer groups looking to streamline operations and maintain uniform brand presentation.

Color Temperature and CRI

Color temperature and CRI (Color Rendering Index) have a big impact on how vehicles appear under showroom lighting. A color temperature of around 5000K closely matches natural daylight and is ideal for making vehicle paint and chrome accents pop. This cooler light gives showrooms a clean, modern feel that aligns with customers’ digital expectations.

High CRI lighting, ideally 90 or above, ensures that all vehicle colors are displayed accurately. This is essential when customers are comparing trims, finishes, and upholstery. Warm lighting (below 4000K) can make cars look dull or yellowed, so it’s generally avoided in favor of cooler, high-CRI LED lighting that enhances the shopping experience.

Lighting does more than illuminate a car; it elevates its perceived value. When customers walk into a showroom, the lighting sets the tone for their experience. Studies have shown that bright, clean, and color-accurate lighting boosts consumer confidence and enhances the buying process. Well-lit vehicles appear more pristine and desirable, encouraging customers to spend more time exploring options. Directional lighting, like adjustable spotlights or accent track lighting, can also be used to highlight key vehicle features such as unique wheels, interiors, or technology packages to effectively guide the customer’s attention to high-value attributes.

LEDs are the most energy-efficient lighting option on the market. By choosing a lighting option that reduces energy consumption, dealerships will notice an increase in their ROI and reduced operational costs. Compared to other lighting options, like fluorescent, LEDs offer energy savings of up to 75%. LEDs require fewer maintenance checks and replacements due to their durability and extensive lifespan. Since LEDs are more durable than their counterparts, they won’t break as easily, plus they have an average lifespan of 50,000 hours or more. This not only lowers labor and replacement costs but improves safety throughout the dealership.

The upfront cost of LEDs is typically higher than that of their competitors; however, due to the energy and maintenance savings, it will help improve ROI in the long run. Plus, rebate programs are available across the country to help offset the costs of LED retrofits. These programs can be found through local government, federal programs, or utility providers.

When upgrading lighting systems, auto dealerships need to account for safety regulations, building codes, and sustainability goals. Local requirements, including ADA standards, mandate appropriate illumination in key areas such as entrances, exits, parking lots, and service bays to ensure visibility and safety for both staff and customers. Maintaining these standards is essential for creating an accessible and secure environment.

In addition, many cities enforce lighting codes aimed at minimizing light pollution and promoting energy efficiency, particularly on large commercial properties. Choosing compliant lighting solutions can help dealerships avoid penalties and lower their environmental impact. LED lighting, known for its directional illumination and low energy use, is well-suited for meeting these expectations while enhancing the overall site appearance.

Sustainability also plays a role in how outdated lighting equipment is handled. Older technologies like fluorescent or metal halide fixtures often contain harmful substances, including mercury, which complicates disposal. Switching to LED alternatives not only reduces energy consumption but also eases the recycling process and eliminates the risk of hazardous waste. Ultimately, a lighting upgrade supports both operational goals and environmental stewardship.

Conclusion

Lighting is a powerful influence on spaces and how they are used. Auto dealerships need lighting specifically designed to influence customer decisions and behavior while providing ample lighting in offices and workshops to maintain operations. By investing in LEDs, auto dealerships can strategically customize the lighting from the showroom to the exterior parking lot with the variety of fixtures and color-tuning available.

Action Services Group can help you boost sales, increase safety, and lower costs at your auto dealership. Speak with one of our specialists to learn how an LED retrofit can benefit you! Contact Action Services Group at 610-558-9773, email [email protected], or click the button below to schedule a call.